TO REGULATE THE UNREGULATED - A NECESSITY

"Indecency, vulgarity, obscenity - these are strictly confined to man; he invented them. Among the higher animals there is no trace of them. They hide nothing. They are not ashamed.”


Technological improvements in the audiovisual field have been rapid throughout the recent century. From films being the sole means of moving image distribution to now the internet, the world has certainly moved forward. Over-the-top (OTT) media providers, particularly, have changed the TV viewing experience. It's just boosting its game during this modern technology era, where people are so reliant on the net. It dazzles its users with new features and updates, therefore it's safe to mention that over the highest or online steaming platforms have a promising future. The printed sector was liberalised for economic reasons as television became a severely regulated medium, with the market opening up to personal companies and foreign content. Many corporations recognised India as having huge potential, resulting in a massive increase in the number of television channels available in the country. Furthermore, the constant competition among content creators encourages them to be more original in their content, resulting in an increase in users. The OTT video market within the Asia-Pacific region grew at the fastest rate within the world in 2018, with a 24% increase. Over the last six years, the country's overall media consumption has increased at a rate of 9% p.a., making it one in all the fastest growing within the world. India, the world's largest democracy, has long been known round the world for its variety, tradition, culture, religious beliefs, and values. It is one in every of those countries that honours people, religions and cultures.


When it involves how traditions and culture are passed right down to the following generation, people have traditionally looked to India as an example. The new era of web series and online video streaming, which is made on a cheap business model and a young audience, ignores the necessity for value-added content. Additionally, the will to adopt Western culture has had a major impact on the substance and kind of content published on various video streaming sites. The information supplied here is basically uncontrolled, and there are other reasons that contribute to the big number of young, school-aged, and college-aged audiences.


Hatred, vulgarity, abusive language, a spirit of rebellion against parents, country, law or religion, and other societal taboos are all present during this content which includes a significant ability to draw the eye of teenagers. Such content only makes them aggressive in their actions and ideas and is probably going to affect them with what they've seen on a daily basis. It commonly features vulgarity, obscenity all of which are frequently seen in these online web shows. In addition to the aforementioned, there are numerous web series and films that offend religious sentiments, incite hatred toward a rural community, and even glorify terrorist activities, and the general public wonders why, if the existing regulations are sufficient, why do we can still have content that offends various sentiments and creates a undefined Taking advantage of the loopholes in various policies, creators have started distributing their work online with none pre-censorship by the govt, despite a discussion sparked by a segment of individuals who believe that unfiltered media is eliminating Indian values among today's youth.


To curb the menace, the Supreme Court was of the opinion that censorship is important due to its wide reach. Regardless of age, the way a movie is presented has an impact on the general public. Films, for instance serve as a platform for people to specific themselves in whichever way they require, as permitted by Article 19 (1) (a) of our Constitution. As a result, restrictions may be imposed under Article 19 within the interest of the greater society and to defend the nation's security and emotions. "The founders of our Constitution thought it was necessary to permit such reasonable restraints so as to realise an acceptable balance between the liberty given and the social interests.”


The healthiest way to regulation would be for the government to develop broad standards for OTT platforms. OTT content control in India can follow the boundaries provided by the Supreme Court on the topic, given the dynamic norms of decency, obscenity, racism, and vulgarity and so, to conclude, it's been rightly said by Herbert Marcuse that "the world of immediate experience - the world in which we find ourselves living must be comprehended, transformed, even subverted in order to become that which it really is.”


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