The internet giant Google has decided to lower its app store fees for all subscription-based services from 30% to 15%.
The new commission rate will come into effect from January 1, 2021.
Last year, the tech giant was highly criticized for hiking its subscription fees.
"Digital subscriptions have become one of the fastest-growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education, and other sectors to understand the nuances of their businesses. Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can," Vice President, Product Management, Google Sameer Samat said.